[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 0% 0px 10%;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 45px auto 0px;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h1″ accent=”false” style=”margin: 0.75em 0;font-size: 1.35em;letter-spacing: 0.1em;text-transform: uppercase;”]The Product[/x_custom_headline][cs_text title=”Copy of undefined”]Our client had a unique product related to fashion and jewelry. The client wanted to develop a modular shoe embellishment which could be replaced with different jewel designs so the shoe would look different with a single replacement. This meant you could use one shoe (heel) with different combinations.[/cs_text][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/baase.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”mbn”][x_gap size=”45px” class=”cs-hide-xl cs-hide-lg cs-hide-md”][cs_text class=”cs-ta-center”]Image for the final latch prototypes in metal[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h1″ accent=”false” style=”margin: 0.75em 0;font-size: 1.35em;letter-spacing: 0.1em;text-transform: uppercase;”]Key Challenge [/x_custom_headline][cs_text]The key challenge in the project was to design a mechanism to latch the jewels onto the heel in a way that it had minimal effect on the look and feel of the shoe. It had to be sleek and almost invisible yet be strong, robust and durable. One of the key issue was to fit the latch into the different sizes of heels, varying both in shape and profile.
Proposed latch mechanism included Velcro based solution and a plastic/ metal based solution.[/cs_text][x_gap size=”50px”][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/untitled.867.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”mbn”][cs_text class=”cs-ta-center”]Image depicting proposed plastic solution[/cs_text][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 45px auto 0px;padding: 40px 0px 0px;border-style: solid;border-width: 1px 0px 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text title=”Copy of undefined”]Various iterations and prototyping revealed the most refined design for the base. The base strength and durability was validated through computer aided simulations and then later through the full material prototype.
In early iteration the design intent was to make a latch made out of plastic but later it was decided that in order to make it durable we needed to make a metal alternative. After validating the design and the latching mechanism with rather chunky designs an approach to develop sleeker forms was adopted.[/cs_text][x_gap size=”45px” class=”cs-hide-xl cs-hide-lg cs-hide-md”][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/6″ style=”padding: 0px;”][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/heel-A-30s.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”mbn”][cs_text class=”cs-ta-center”]Earlier iterations[/cs_text][/cs_column][cs_column bg_color=”hsl(0, 0%, 100%)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/6″ style=”padding: 0px;”][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/heel4.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”mbn”][cs_text class=”cs-ta-center”]Earlier iterations[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/6″ style=”padding: 0px;”][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/heel-A-30.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”mbn”][cs_text class=”cs-ta-center”]Final Design[/cs_text][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”false” bg_color=”hsl(0, 0%, 100%)” style=”margin: 45px auto 0px;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text class=”cs-ta-justify”]The design of the holder was designed so it could be manufactured cost effectively at a mass scale yet perform durably for years. The prototypes were developed in flexible plastic using Rapid Prototyping Machines.[/cs_text][x_gap size=”45px” class=”cs-hide-xl cs-hide-lg cs-hide-md”][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/6″ style=”padding: 0px;”][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/proto.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”mbn”][cs_text class=”cs-ta-center”]Prototype [/cs_text][/cs_column][cs_column bg_color=”hsla(0, 0%, 0%, 0)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/6″ style=”padding: 0px;”][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/proto2.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”mbn”][cs_text class=”cs-ta-center”]Prototype [/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/6″ style=”padding: 0px;”][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/proto3.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”mbn”][cs_text class=”cs-ta-center”]Prototype [/cs_text][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”true” bg_color=”hsl(0, 0%, 93%)” style=”margin: 0px auto;padding: 0px;”][cs_column bg_color=”hsla(59, 91%, 49%, 0)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 30px;”][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/main.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text class=”cs-ta-center”]Prototype Jewels[/cs_text][/cs_column][cs_column bg_color=”hsla(59, 91%, 49%, 0)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 30px;”][x_image type=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/main2.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text class=”cs-ta-center”]Prototype without Jewels[/cs_text][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”false” bg_color=”hsl(0, 0%, 100%)” style=”margin: 45px auto 0px;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][cs_text]Alongside the base latch BMK also assisted in 3D modeling and prototyping some of the jewels that were in the collection by the client. [/cs_text][x_gap size=”45px” class=”cs-hide-xl cs-hide-lg cs-hide-md”][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][x_tab_nav type=”four-up” float=”left”][x_tab_nav_item title=”Serpant” active=”false”][x_tab_nav_item title=”Contemporary” active=”true”][x_tab_nav_item title=”Jungle” active=”false”][x_tab_nav_item title=”Contemporary” active=”false”][/x_tab_nav][x_tabs][x_tab active=”false”][x_image type=”none” float=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/6.jpg” info=”none” info_place=”top” info_trigger=”hover”][/x_tab][x_tab active=”true”][x_image type=”none” float=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/3.jpg” info=”none” info_place=”top” info_trigger=”hover”][/x_tab][x_tab active=”false”][x_image type=”none” float=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/1.jpg” info=”none” info_place=”top” info_trigger=”hover”][/x_tab][x_tab active=”false”][x_image type=”none” float=”none” src=”https://www.thebmkdesign.com/wp-content/uploads/2017/02/5.jpg” info=”none” info_place=”top” info_trigger=”hover”][/x_tab][/x_tabs][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”true” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_line style=”border-top-color: hsl(0, 0%, 79%);border-top-width: 1px;”][/cs_column][/cs_row][/cs_section][/cs_content]
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